As a service
Strategy,
Objectives and metrics
When you need a clear direction for marketing, but not more to do.
Often, marketing feels like nothing really gets you going.
Content is created, campaigns are made and there are many channels — but the whole seems to be moving towards nothing.
The results are difficult to verify, and everyday life easily becomes reactive.
This isn't because you're not doing enough. It is because the work is not guided by one clear, common direction. We will help you build a strategy that answers the questions:
- Why do we?
- What are we aiming for?
- Who are we talking to?
- How is the impact measured?
When the direction is clear, there is certainty in decisions and marketing works consistently — without sprawl and waste of resources.
What do you get?
- A clear strategy that lets you know what you're betting on and why.
- Goals that guide what to do and help prioritize.
- Meters to see what really works — and what's worth changing.
No guesswork. Not a useless thing to do. Only decisions based on knowledge and moving the business forward.
What does our service give you?
Marketing strategy
Know what you are doing and why so that resources pay off
Sponsorship strategy
Achieve results with the right sponsorship choices (Stamenio)
Campaign strategy
No more scatters, but hits the right target audience
Event strategy
Events that advance marketing objectives (Stamenio)
Channel strategy
Let's go where your audience already is and not waste energy on the wrong channels
Campaign concepts
From story to measures so that the message remains in the mind
Annual planning
Strategy implementation becomes more efficient with good planning and resourcing (C6C)
Views of the target audience
Not guessing, but basing decisions on researched information (HedCoach)
Analytics & Performance
Data doesn't lie; we interpret it so you can make better decisions (HedCoach)
Why is this important now?
The direction of the future highlights one thing:
Businesses don't need more channels or campaigns.
They need clarity, focus and productive choices.
- Strategy gives direction.
- Goals give a reason.
- The metrics provide the evidence.
And we are helping to make all of this clear, consistent and productive.
If you want a direction in marketing that lasts in everyday life and pays off, let's start with that.
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Behind the references
Teija Marie Jussila
Copywriter & Graphic Designer
“The ability to say things attractively and understandably — and put AI to work”
